Deepica is the founder & CEO of LIVE TINTED , a beauty brand focused on diversity and representation in the beauty industry. She’s been recognized by Forbes, The New York Times, VOGUE, O, The Oprah Magazine and was named one of Entrepreneur Magazine’s 100 Powerful Women of 2020 as well as as the “Shade Shifter” in Marie Claire’s annual list of 25 People Changing the Beauty Industry. 

Since rising to the forefront of the beauty industry as a beauty influencer after her 2015 YouTube video “How to Cover Dark Under Eye Circles” (currently 10.9 million views) went viral, Deepica landed appearances on Today and Dr. Oz. Following this success, she created the multicultural digital community LIVE TINTED, bringing attention to those underrepresented in media. In the past year, Deepica has transformed LIVE TINTED into its own award-winning beauty brand, offering a growing range of multi-use products that are inclusive, clean.